Make a better glass of wine your new resolution
Monday, July 9th, 2007As I write the talk is all of dogged resolve to change bad habits, detox and diet. Faces are long, humour in short supply but if this year goes to form it won’t be too long before bodies start to fall spectacularly from the wagon.
Far better in my view to adopt a realistic approach to restraint – wine lovers should resolve to substitute excessive consumption for a serious qualitative upgrade to their drinking experience in 2007. As the late great Australian wine guru Len Evans put it “Every time you drink an inferior bottle, it’s as if you took a fine bottle and smashed it against the wall – you’ll never get that bottle back!”
Here’s my 4 part upgrade programme:
Break out of the £5 ceiling for everyday drinking. Remember fixed costs such as packaging, bottling and distribution together with duty and tax mean that every bog-off £3.99 “bargain” leaves only 63p for the actual wine content. Upgrade to a £7.99 bottle and that content value grows by a factor of nearly five to £3.05p – a difference which buys an awful lot of superior ingredients in the vineyard and skill in the winery.